Soft launch vs. hard launch: taking a new product to market

Posted by John Stoddart on Apr 13, 2018 5:11:48 PM

 

Read More

Topics: channelcreator, European Sales, Channel, John Stoddart, Saas Entrepreneur, Hard Launch, Soft Launch, Soft vs. Hard Launch, New product to market, Competitive Advantage, Marketing Campaign

Sell or Build: What a SaaS Entrepreneur Needs to Focus on

Posted by John Stoddart on Apr 9, 2018 5:28:03 PM

 

Read More

Topics: channelcreator, European Sales, Channel, John Stoddart, Sell or Build, Saas Entrepreneur

Plan your early-stage Channel Strategy

Posted by Matt Ball on Dec 5, 2017 1:32:31 PM

Channels, when “done right”, can help enormously in super-charging sales and expanding your delivery capacity, but planning your channel shouldn’t necessarily wait until you have your first 100 customers live and a fully documented offering complete with APIs and SDKs.
 
It’s never too early to Channel

Channel is often considered the preserve of the scale-up enterprise, but channels come in all shapes and sizes, and earlier in your journey it can be highly beneficial to partner with influencers, consultancies, data aggregators and other businesses that enable you to: 

Read More

Topics: Channel Strategy, channelcreator, European Sales, Channel, The "Three Ps" of Channel, AngelsCube