Matt Ball

Matt Ball
Founding Partner, Go To Market Strategy Lead, ChannelCreator
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Recent Posts

Plan your early-stage Channel Strategy

Posted by Matt Ball on Dec 5, 2017 1:32:31 PM

Channels, when “done right”, can help enormously in super-charging sales and expanding your delivery capacity, but planning your channel shouldn’t necessarily wait until you have your first 100 customers live and a fully documented offering complete with APIs and SDKs.
 
It’s never too early to Channel

Channel is often considered the preserve of the scale-up enterprise, but channels come in all shapes and sizes, and earlier in your journey it can be highly beneficial to partner with influencers, consultancies, data aggregators and other businesses that enable you to: 

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Topics: Channel Strategy, channelcreator, European Sales, Channel, The "Three Ps" of Channel, AngelsCube